Financers have not gotten to the place yet where they are looking at me as somebody who is there to maximize their return. They are looking at me more like somebody who is… “He’s a guy with odd ideas.” What I’ve learned is that the content of the film is almost irrelevant. It’s really the presentation of that content. It’s my responsibility to make them the film they can sell.
But the truth of the matter is, unless you’ve got your hands on one of a handful of properties, unless you’ve got Transformers, unless you’ve got Batman, unless you’ve got Marvel, you’ve got to make your own luck. We’ve proven time, and time, and time again that your own luck can be made from the strangest of places.
It’s really just knowing right from the beginning how we’re going to present that narrative. What’s in the film doesn’t really matter. What’s in the film is secondary to getting people to see it. If you can convince people that it’s a good film before they’ve come to see it, the film will succeed regardless of its quality.
So my mission in life is to tell two stories at the same time. It’s the movie I’m making, but it’s also the story of, “This is why we want you to come and see this movie.”"